Attribution note: This quote is commonly attributed to this author, but its original source is disputed or unverified.
About Tim Cook
Born 1960
American business executive and technology leader who served as chief executive officer of Apple and has spoken widely about privacy, accessibility, education, and leadership.
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Related quotes
“Failure is an option here. If things are not failing, you are not innovating enough.”
“The first step is to establish that something is possible; then probability will occur.”
Attribution note: Source disputed or unverified.
“You want to be extra rigorous about making the best possible thing you can.”
“You should take the approach that you're wrong. Your goal is to be less wrong.”